Organizers of the International Pool | Spa | Patio Expo™ co-located with Deck Expo (PSP/Deck Expo) unveiled a new media site, Pool & Spa Professional (P&S Pro) at the 2021 event. Pool & Spa Professional provides backyard solutions for the builder, retail and service professional. Both PSP/Deck Expo and P&S Pro are Informa Markets brands.
Pool & Spa Professional provides content related to the residential backyard construction, maintenance and retail industries with a focus on the following topics:
- Latest news within the pool and backyard industries.
- Economic analysis and outlook of the industry.
- Breakdowns of the latest technology and techniques in the backyard fields.
- New product launches for various backyard projects.
- Notable company updates including new hires, promotions, awards, mergers and acquisitions.
- Webinars and whitepapers focused on education.
- Full coverage of significant industry events.
P&S Pro is the Official Digital Media Brand of PSP/Deck Expo. This gives Pool & Spa Professional a wealth of resources regarding new, innovative and relevant content. This includes engagement with popular industry speakers, and this content comes in the form of professionally written articles, interviews, videos, product spotlights and more.
Every year, the PSP/Deck Expo attracts thousands of business owners, manufacturers, distributors, contractors and more from the backyard community, including everything from pools and spas to outdoor kitchens. Pool & Spa Professional stands to keep these professionals connected, informed, and engaged throughout the year.
“We’ve seen in the industry that a large number of pool and spa contractors also work on various other backyard projects as well, including hardscapes, outdoor fireplaces, decks and more,” said Rick Strachan, VP of Business Development for PSP/Deck Expo. “Through comprehensive coverage and our extensive database of contractors, we are all excited and driven about presenting this new, information resource for our audience and wide-ranging solutions for our customers.”
P&S Pro content is led by Chief Editor Rachel Williams. Williams is an experienced journalist with over a decade of experience in B2B publications, including managing Roofingexteriors.com, an Informa Markets media site focused on the roofing industry. “The launch of Pool & Spa Professional marks an exciting opportunity to expand on the content attendees of the co-located with Deck Expo PSP/Deck Expo have come to trust. Covering residential pools, spas, decks, patios and more, Pool & Spa Professional features content driven by industry experts and the news, forecasts and business-building knowledge industry professionals need to thrive,” Williams said.
For manufacturers, the site offers a platform to introduce products and services and deliver valuable content to one of the nation’s largest networks of backyard contractors and retailers. Part of being a trusted and respected name in the field means providing the latest ideas, products, techniques and more to professionals across the backyard industries. PSP/Deck Expo and Pool & Spa Professional work as a bridge to connect members of the community to the content, products, voices, and more they need to help run and grow their operations.
To learn more about contributing to Pool & Spa Pro, click here.